We provide professional setup of web analytics covering the needs of both B2B and B2C digital strategies. Our implementation tracks traffic sources, user behaviour, purchasing patterns, and business metrics, providing insights to guide better decisions in marketing activities.
We consolidate and structure data from multiple sources such as analytics, advertising, CRM systems, and sales tools. This allows a comprehensive overview of your digital performance, as well as measurement of online results.
We ensure proper setup of tracking tools and GDPR compliance, and enable legal control over personal data. Privacy policies and correct data collection methods are increasingly important for companies, and we implement them ethically.
We help you organise and establish a database, and set up workflows to integrate this data into analytics, segmentation, or internal business operations. In this way, data becomes a key tool for achieving your business goals.
Through testing and analysing the user journey and designing user interface elements, we improve the user experience, increasing the conversion rate. Data-driven tests (A/B, heatmaps, segmentation) lead to clear, measurable changes based on insights.
Using a combination of traditional research techniques (interviews, surveys, focus groups, analyses) and digital data, we conduct effective marketing research. The insights gained are applied to product development, new services, or brand positioning in the market.
Živa’s passion is behavioural insights, and user and consumer psychology. She has been active in digital research and strategy for over 15 years. She specialises in digital analytics, marketing research, and brand development. She is a recipient of the prestigious UX Design Award.
