We provide relevant and valuable content based on unique insights.
Storitve za vsebine
- Content marketing frameworks, strategy and management
- Digital Map of Influence, creating and monitoring
- Community and Social Media Strategy, implementation and managing
- Digital Corporate and CEO Reputation
- Digital PR
- Branded Content production and digital copyrighting
The right content for the user and the brand
We take a strategic approach to content marketing and develop it based on a comprehensive analysis of our client, the customers and the brand. The data-based content strategy we create, acknowledges the process of customer decision-making, as well as channels and formats relevant to each user segment. When planning actual pieces of content, we focus on both the creation itself as well as a distribution plan, using the most relevant channels and ways that will be most compelling for brand participation and interaction. We round the created content off by following relevant metrics, that have been previously defined around overall goals, touchpoints and optimisation considerations.
Who, what, where, when and why
As customers effortlessly switch between channels and devices, the same must hold true for content as well. To address this, strategic content planning covers all relevant touchpoints and demands suitable choices of channels and formats. Social media still represents the most commonly used channel, but their usage can be inefficient and hollow without support on other channels, that enable more complex formats and content. This comprehensive approach to content creation demands more resources and thorough planning, but ensures efficient usage of the entire communications ecosystem. Using active monitoring and management of events on multiple channels, we can ensure we are always in sync with current events and can respond to constant and inevitable changes on the fly.
Publishing content is just the start
We see creating content as a process, not a one-time event. This includes copywriting, design and channel management, and is completed with distribution, effect monitoring and optimisation. Every piece of content is created according to a clear purpose and based on clear goals. We use these to constantly monitor performance to see how they are tracking with our plans, so we can amplify, adjust or switch our efforts, if required. Optimisation is a key part of the process across all communications channels, which is even more clearly visible within integrated projects, where the results can be seen and measured across digital and other channels.
Close client collaboration
Preparation of all sorts of content - from detailed articles to everyday social media posts and two-way communications with end users, frequently demands close collaboration with our client. To this end, we always strive to create a comprehensive team that can quickly and efficiently decide about information designated for publishing, approaches to certain topics and messages, or achieving results. We also provide regular reports about all our content marketing activities to our clients.
When creating and managing content we use the following tools: