Establishing branded communications across seven markets
Designing the architecture of communications channels and a content marketing strategy across seven markets of central and south-eastern Europe, alongside providing daily support with customer communications for the brand.
Establishing digital communications channels
Renderspace conceptualised and established communications channels across seven markets. We have been creating branded content for each market for several years and consistently delivering it to a community of over 340,000 customers.
ALL PARTS OF ONE WHOLE
Our work is based on a comprehensive content marketing strategy that we established at the outset of the project. It is regularly adjusted to changes that occure online.
CONVERSATIONS IN 7 LOCAL LANGUAGES
We are running profiles on social media in 7 separate languages. We include cultural and legal specifics of each market to ensure localisations have content that’s both on-brand and above-board. Through this we can deliver an excellent user experience for all customers.
ONE WEBSITE FOR ALL MARKETS
We created a website that supports all 7 languages, enables efficient management and publishing content destined for social media - that is also cost-effective for the client.
Campaigns on top of continued communications drive additional activation and stimulation of users creating branded engagement. Every campaign is built on existing communication architecture and with a comprehensive user experience in mind, making sure they take into account all understanding of users and their interests. Campaigns aren’t only a brandbuilding tool but are also means of following short-term business goals.
We are managing 49% of the global brand follower base on Facebook
Almost 100,000 email contacts
32% read rate of email newsletters
We maintain a 3.57% level of engagement across all markets with a personal approach to customer communications across all markets, which is enabled by close collaboration of the dedicated Renderspace team and the regional brand managers.