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How to reach the most in-demand talent on the market

Client:
GREENTUBE / NOVOMATIC

Our employer branding project and the associated processes have helped the client attract and retain an in-demand workforce.

Raising positioning amongst employers

Renderspace helped create and implement processes to establish the client as a leading employer brand in their field, by communicating its values and key offering to each potential employee.

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Emplyer branding tagline by Greentube

BRAND AND KEY EMPLOYER VALUE PROPOSITION

Based on detailed research of the company and key personnel, we created a strategic document, which crystallised the employer brand and helped guide all subsequent activities.

CONTENT AND VISUAL COMMUNICATIONS GUIDELINES

We produced a brand book to help steer internal and external communications for the client, along with activation examples to clarify the most frequent scenarios.

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Employer branding visual guidelines by Greentube

THE USER EXPERIENCE OF PROSPECTIVE EMPLOYEES

Planning and implementing an optimal user experience for potential candidates exceeded solely a careers website, but included comprehensive a new joiners onboarding process.

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Greentube career website 2018

Achievements

More than 30 focus groups with the leadership and employees conducted in person or via conference calls.

More than 500 hours of analysis of business processes and competitors

A team of 7 dedicated specialists from the fields of consulting, analysis content and design.

Achievements

  • Uniform and extensive comprehensive onboarding process, that is based on the needs of new joiners, instead of separate, inconsistent onboardings for each team.