Our employer branding project and the associated processes have helped the client attract and retain an in-demand workforce.
Raising positioning amongst employers
Renderspace helped create and implement processes to establish the client as a leading employer brand in their field, by communicating its values and key offering to each potential employee.
BRAND AND KEY EMPLOYER VALUE PROPOSITION
Based on detailed research of the company and key personnel, we created a strategic document, which crystallised the employer brand and helped guide all subsequent activities.
CONTENT AND VISUAL COMMUNICATIONS GUIDELINES
We produced a brand book to help steer internal and external communications for the client, along with activation examples to clarify the most frequent scenarios.
THE USER EXPERIENCE OF PROSPECTIVE EMPLOYEES
Planning and implementing an optimal user experience for potential candidates went far beyond simply a careers website, and also included a comprehensive onboarding process for new joiners.
More than 30 focus groups with the leadership and employees conducted in person or via conference calls.
More than 500 hours of analysis of business processes and competitors
A team of 7 dedicated specialists from the fields of consulting, analysis content and design.
- Uniform and extensive comprehensive onboarding process, that is based on the needs of new joiners, instead of separate, inconsistent onboardings for each team.