How to reach the most in-demand talent on the market
Our employer branding project and the associated processes have helped the client attract and retain an in-demand workforce.
Raising positioning amongst employers
Renderspace helped create and implement processes to establish the client as a leading employer brand in their field, by communicating its values and key offering to each potential employee.
![Emplyer branding tagline by Greentube](/static/images/work/greentube/image_greentube_01.jpg)
BRAND AND KEY EMPLOYER VALUE PROPOSITION
Based on detailed research of the company and key personnel, we created a strategic document, which crystallised the employer brand and helped guide all subsequent activities.
CONTENT AND VISUAL COMMUNICATIONS GUIDELINES
We produced a brand book to help steer internal and external communications for the client, along with activation examples to clarify the most frequent scenarios.
![Employer branding visual guidelines by Greentube](/static/images/work/greentube/image_greentube_02.jpg)
THE USER EXPERIENCE OF PROSPECTIVE EMPLOYEES
Planning and implementing an optimal user experience for potential candidates went far beyond simply a careers website, and also included a comprehensive onboarding process for new joiners.
![Greentube career website 2018](/static/images/work/greentube/image_greentube_03.jpg)
Achievements
More than 30 focus groups with the leadership and employees conducted in person or via conference calls.
More than 500 hours of analysis of business processes and competitors
A team of 7 dedicated specialists from the fields of consulting, analysis content and design.
Achievements
- Uniform and extensive comprehensive onboarding process, that is based on the needs of new joiners, instead of separate, inconsistent onboardings for each team.