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Creating an exceptional multi-channel digital experience for a leading telco

Client:
TELEKOM SLOVENIJE

A strategic upgrade of the digital presence across numerous channels by enhancing the user experience at every touchpoint and creating an engagement marketing platform.

Developing a multi-channel presence

Renderspace has been providing strategic and operational support for Telekom Slovenije while creating a consistent user experience across all touchpoints in a comprehensive multi-channel communications strategy and delivering a digital-first business direction.

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Telekom Slovenije headquarters

PLANNING AND DESIGNING THE USER EXPERIENCE

Creating a comprehensive overhaul of the core telekom.si website, featuring brand new content and visuals, alongside launching an e-commerce platform that seamlessly combines three separate back-end systems and continuously adapts to the end user.

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Telekoma Slovenije website - responsive design

CREATING AND DISTRIBUTION OF BRANDED CONTENT

Building a community and creating worthwhile content for users, that transcended the digital landscape and spread organically from online to offline media.

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PERFORMANCE AND BRAND AWARENESS ADVERTISING CAMPAIGNS

Using existing user data and insights into user journeys of contemporary customers, addressing all touchpoints and including digital trends.

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Model of an always-on campaign Renderspace built for Telekom Slovenije

#zanaše every other Slovenian on Facebook

Reaching an average of 400,000 Slovenians weekly via Facebook

Over 6,200 shares of branded content

27% reach increase for Facebook content during the campaign

Awards

  • DIGGIT 2017 – Grand prize for the digital marketing campaign ‘Tweet for our team (Olympic campaign)’ in the Social media category
  • DIGGIT 2017 – Gold prize for the digital marketing campaign ‘Tweet for our team (Olympic campaign)’ in the Sport category
  • DIGGIT 2017 – Gold prize for a digital solution 360° films at LIFFe festival in the IT & telecommunications category
  • SOF 2016 – Grand prize for campaign “Ne objavi, kar te lahko gnjavi” in the Complete communication campaigns category
  • DIGGIT 2016 – Grand prize for digital activation for the app Daljinec +
  • DIGGIT 2016 – Gold prize for the app Daljinec + in the Finance, insurance and banking category
  • DIGGIT 2015 – Gold prize for the digital solution “Moč besed” plugin in the IT & telecommunications category
  • WEBSI 2015 – First prize for the “Moč besed” campaign in the Socially responsible projects category
  • SOF 2015 – Gold prize for the digital activaion of the “Moč besed” in the Digital advertising campaigns category
  • SOF 2015 – Gold prize for the “Moč besed” plugin in the Digital communications category
  • SOF 2014 – Grand prize for the trans-media project “Itak Ven” project in the Digital advertising campaigns category
  • SOF 2014 – Silver prize for the trans-media project “Itak Ven” in the Digital communications category
  • WEBSI 2014 – First prize for the digital activation #TivtajmoZaNase in the Innovative digital projects campaign
  • WEBSI 2013 – First prize for the “Itak Job” web application in the Socially responsible projects category